Many business owners think that backlinks and SEO are the primary source of traffic to their website. However, web design is equally important for customer retention. The design of a website is an integral part of a high-end user experience. Whether they are looking for a product or a service, every customer wants that the website they visit is easy to use and access. To achieve this, however, companies need to review many aspects of the design of their website thoroughly because attracting more visitors does not only depend on improving the functionality of a website, it also depends on the technique used to optimize the site. You need to keep experimenting and exploring what works best in order to see a gradual increase in sales.
Here are 7 Web Design tips to improve user experience on your website:
1. Make Your Website Design Elegant
As soon as someone clicks on a website, it creates an impression in their mind that they then use to judge whether to continue or leave the website. This decision is based on how the user perceives the design of a website. If the visitor does not find what they see and read appealing, they leave your website, never to return.
Websites should have an elegant homepage that provides easy navigation, fast loading time and consistent color schemes. Make your website user-friendly. Your visitors will be more likely to become paying customers and returning visitors. A website can be made user friendly by
Responsive design: For a perfect look on all devices, irrespective of whether they are viewed on smartphones or the screen of a desktop. A website should be simple without tiring your reader’s eyes.
Fonts: it is advised to use easy-to-read fonts to provide readers with the value they need.
Eye-catching images: Graphics summarize text and help visitors to process information quickly and easily.
2. Optimize Website Loading Time
A fast loading webpage is key to providing a great customer experience. When a visitor encounters poor web design and extremely low loading speeds, they leave the website instantly because there are just too many other options available to wait around on one.
A study by Stanford shows that 75% of Internet users judge the credibility of a business based solely on the structure and quality of its website. According to an infographic from Kissmetrics, if a website takes 4 seconds or more to load, it has already lost 25% of its visitors.
If loading a site takes more than 4 seconds, especially on a mobile device, it is all over. So, make sure your website loads surprisingly fast. Ideally, a website should load within 3-4 seconds.
3. Optimize Your Website For Mobile Devices
The way people surf the Internet has changed a lot. Over the years, the number of users accessing the Internet on a desktop computer has dropped significantly. A growing number of people access the Internet using their mobile devices. Today, more than 61.2% of users use a mobile device for shopping and surfing the internet.
When you build your website, make sure to optimize it for mobile users. Otherwise, you will not only lose traffic, but you also lose your business too. The design of your website should be appealing and carried out in a way that ensures it visually matches the size/shape of the screen wherever it appears. The most responsive websites not only adapt to new screen sizes, they are also intuitive and easy to navigate.
4. Create Scannable Content
According to a survey by the Nielsen Norman Group, only 16% of users read articles word by word online, while 79% of users just take a close glance at the content on a page. You can improve your customers experience by making it easier to analyze your content. You can divide the text into shorter paragraphs and use headings, bullets, and lists wherever possible.
When you create a website using WordPress, you can install a visual editor, such as Divi Builder or Thrive that you can then use to format content as they provide customizable panels and function grids.
Avoid using jargon or language that is hard to understand. Your articles should be easy to read and contain everyday vocabulary. Claims must be linked to credible sources that allow users to examine a particular topic if they wishes to.
5. Include A Review And Testimonial Section
People are social beings with emotions. Seeing others sharing their opinion encourages them to share their opinions too. Make sure to add a review and testimonial section while designing your website.
Testimonials and reviews show visitors that they are not alone in the queue, other people have visited the website before them and were happy with the services they received. This gives new customers a boost to their confidence, encouraging them to choose your service. You can also add a section for best-sellers if you have a handful of products. This helps customers make better decisions while choosing their perfect product.
6. Offer Value With Newsletters
E-mail marketing is a great tool that you can use to build a long-lasting relationship with your customers. Use newsletters to offer something valuable to your customers or visitors, such as a discount coupon or access to premium content on your website, not available to the public.
For example, if you are running a GYM, you can offer subscribers free training plans and nutrition tips through your Newsletter. Many online clothing brands, including Nike and Adidas, offer 10-15% off coupons when a new user signs up for their mailing list. To create a credible newsletter you can use popular e-mail marketing services for small and medium businesses such as MailChimp, Drip and Aweber.
7. Improve Your Customer Service
You need to treat your website just like a traditional company and ensure you provide good customer service. Make sure that all your contact information, such as e-mail address and phone numbers are visible on all pages of your website. This will give your customers the opportunity to stay in touch with you if they have questions or problems regarding the product they have purchased. You can also use a live chat tool to get access to enhanced support.
In this article, we have mentioned all the points necessary to Improve user experience and effective Web Design. If you are looking for an e-commerce website design company that takes care of all these points, you can checkout QualDev Inc.