If you are an eCommerce venture owner or manager who has heard the latest buzzword in town (we are talking about AEM and Magento integration), you have every right to be excited about it because this spells a new age of digital experience for your customers and potential buyers. And that is because finally we have an integration that combines the power of eCommerce with a highly advanced CMS!
In this blog, let us discuss the ABCs of AEM and Magento integration and why we think this is the right time to consider investing in it. We will also walk you through the nitty-gritties of this integration and why we strongly believe this will prove to be a game-changer in the industry.
Quick Introduction to AEM and Magento
AEM or Adobe Experience Manager is the king of all content management systems in the world. It helps enterprises create and optimize websites and applications. The amazing thing about AEM is that it provides businesses with a unified and cohesive platform for creating, delivering, and managing all your content, streamlining the digital experience across different channels.
Magento is a customizable, versatile, and open source platform that enables eCommerce businesses to create and manage their online marketplaces with complete ease and total control. With rich features and easy scalability options, Magento has helped several businesses to turn their basic website or app into a sales dynamo!
What is the Need to Integrate Magento and Adobe Experience Manager?
Well, for starters, doddering between eCommerce management and content creation and distribution can be a real headache for you. You might still manage to do it when your business is new and relatively small in terms of scale, but as it grows and thrives, the need to unify eCommerce and content becomes necessary.
By integrating Magento and AEM, you can get the best of both worlds because you can then ensure that you deliver consistent and innovative content on a regular basis while your eCommerce store continues to function as smoothly as ever. Let us look at a few reasons why this integration is a must for modern-day eCommerce enterprises:
Efficiency: No more manual work! With this incredible integration, you can ensure that the need to sync data manually is thrown out of the window and your entire cycle is streamlined. AEM and Magento integration also enables you to prevent errors and frees up your key human resources to take on more non-redundant tasks.
UX: By merging content and commerce together, you can ensure that your app and website visitors get a cohesive experience while browsing, effectively engaging them, and helping make their browsing journey much better and seamless.
Insights: Apart from daily operational efficiency and a heightened customer experience, such an integration can also give you a holistic and data-driven picture of what your target group’s behavior is, what they are seeking, what their journey is, and where potential areas of improvement lie.
So, How Should You Go About It?
If you are keen on delivering a seamless and unified shopping and content experience to your website visitors and app users, you must first define your integration goals, set clear objectives in terms of what you want to achieve through it, and prepare well for potential bottlenecks.
Once you have all of these things in place, it is then time to find out which way of integrating AEM and Magento is ideal for your eCommerce business. There are two methods to do this:
1. Headless integration
This type of Magento and AEM integration effectively decouples the front end and back end of your systems, so you can opt for a customized solution that is based on your needs. This method is especially useful for businesses who are looking for fluidity and scalability.
2. API-based integration
If you are looking for a versatile solution that enables real-time data syncing, APIs or application programming interfaces can be used to easily integrate Adobe Experience Manager and Magento.
Remember, there is no right or wrong method – which one to choose depends on what your business goals and future plans are. In any case, it is best to consult a professional to assess your needs and then select an integration method that suits your business model and vision.
How to Integrate Adobe Experience Manager and Magento?
Here is a quick step-by-step process to integrate the two systems:
- Define your integration objectives
- Choose between headless integration and API-enabled integration
- Map your data to make sure the integration is seamless
- Develop, integrate, test, optimize, and make tweaks in a way that it works for you
- Deploy your newly integrated systems phase by phase
- Continuously monitor the performance of this new integration
- Make sure there are minimal disruptions during and after the integration
Once the AEM and Magento integration is successfully completed, it is time for you to build an eCommerce powerhouse. This integration allows you to:
- Create custom content
- Provide relevant product and service recommendations
- Analyze user behavior and program your systems to cater to their needs
- Craft, schedule, publish, distribute, and manage new content across platforms
- Streamline the browsing, checkout, and order processing cycle
- Enjoy a seamless inventory management process
- Deliver exceptional digital experiences to every single user
Here’s How Qualdev Can Help You With AEM and Magento Integration
Whether you are only curious about this kind of integration or serious about implementing it immediately, we at Qualdev can guide you, educate you, and assist you in navigate the entire process. With many experienced heads in our team, Qualdev is the go-to choice for eCommerce businesses that wish to level up in the industry.
As a Magento development company, our expertise lies in ensuring that you find the best fit for your needs and getting it deployed in a seamless manner without disrupting your existing digital setup. Our solutions are tailored to suit your business objectives and we leave no stone unturned to make sure that we bring about a positive transformation that accelerates your growth as a business.
If you are keen on giving your eCommerce a dose of adrenaline and setting new standards in your industry, the time is right for Adobe Experience Manager and Magento integration. Call us to know more!