Since the advent of the internet and its huge global percolation in the last couple of decades, the world has witnessed a major shift to online business and eCommerce platforms. Today, businesses as well as brick-and-mortar storeowners adeptly use online mediums to engage their customers. The diminishing footfall in stores over the last few years, thanks to digital technologies and the unprecedented pandemic, has made establishing an online presence a must for any business to be relevant in today’s times.
The crucial part of all of this is – choosing the right eCommerce platform for your business. Let us look at two widely used eCommerce platforms, and understand the benefits each of them has to offer – WooCommerce and Magento (now known as Adobe Commerce).
What to Look for in an eCommerce Platform?
Before we start exploring the nitty-gritty of Magento and WooCommerce, let’s go over a list of the features to expect from an eCommerce development platform. They include –
- Ease of use
How to Choose Between WooCommerce and Magento?
WooCommerce and Magento both have their pluses and pitfalls. Choosing which to use boils down to selecting which is best for your business. It is not that easy to pick a clear-cut winner, as both are very popular choices. However, you can make this decision based on how big your business is at the moment, and the extent to which you expect to grow in the near future.
The general consensus is that Magento is more useful for rapidly scaling businesses, mid-sized, and large enterprises, while WooCommerce works best for smaller firms. Let us look at why that is the case and what you should look for in the eCommerce development platform you choose.
Benefits of WooCommerce for Small Businesses
WooCommerce is a user-friendly and efficient plugin for the WordPress platform. It gives you all the must-have eCommerce features that your small business may need. Since this is a WordPress plugin, it is quite easy to use because it retains some of its parent’s original features. The features include –
- WooCommerce is FREE! With the free version, you can get started instantly.
- You would need to have an existing WordPress website to use this platform.
- WooCommerce supports an unlimited number of products, which is great if you do not have a set limit or fixed number at the moment.
- It supports all WordPress themes and also offers a multitude of customization options.
- It comes with an extension system and offers many handy features, including security, payments, and integration with Google Analytics.
- Barring hosting fees, setting up your online store or business is completely free of cost, which makes this great for smaller businesses with lower budgets.
- WooCommerce’s backend is easy to access and use, even for beginners.
For small-scale businesses and beginners, WooCommerce is the clear, better choice. Easy to use and less expensive to set up, this platform offers you a plethora of benefits without having to rely on expert web developers.
Why Magento is Considered Better for Mid-Sized and Large Businesses
As a platform, Magento, or Adobe Commerce, has been developed keeping in mind the needs of web development professionals. This means that it is a more nuanced platform and is better for stores and businesses that are medium to large in terms of operations. Why is this platform more suited to relatively larger enterprises?
- Magento is a complete package. You do not need an additional plugin to enable Ecommerce functionality. It is inbuilt.
- With Magento, you can add unlimited products onto the platform, paving the way for future additions and unlimited scalability.
- Magento offers a variety of customizable themes and supports a plethora of useful extensions.
- Magento has better security features and dedicated security patches as well. This is not to say that WooCommerce is not reliable, but Magento provides that additional layer of security.
- It is a slightly more complex platform to use (prior web development knowledge is required) and hence not ideal for small business owners. You will most likely want to ally with a Magento development company to extract the most out of this platform.
- Magento is designed for unlimited possibilities and extensive scalability, thus making it the perfect choice for larger businesses that are thriving and growing at a rapid pace.
Thanks to its efficiency and inherent features, Adobe Commerce is an excellent solution for enterprises that have large operations. Its intuitive interface and API make it easy to connect with various third-party solutions.
Magento is a great option when it comes to a bigger scale of operations. This fantastic eCommerce solution is designed for scalability. If you are an already established mid-sized or large-scale business that wants to go that extra mile, Magento is clearly the best for you.
Looking for a Web Development Company in the USA?
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Using the latest technology like AMP, reactJS, PHP and more, our expert developers will construct for you a unique, out-of-the-box website that is designed to perfection. Your responsive website will perform flawlessly across all devices, will convey your message effortlessly, and will help convert visitors into assured clients.
Whether you are on the lookout for a Magento development company or a WooCommerce expert, we can help you. Get in touch with us today!