Nearly 64% of shoppers admit to using their phones to research local products and services before purchasing. When we compare this to the finding that 70% of local consumers trust online business reviews or that, 11- 15% of businesses have claimed their Google Places local listings, we see a lot of potential customers that are yet untapped. Any business that gets some or all of its customers or clients locally should consider local SEO. The business could be a local restaurant, retail outlet; doctor’s, dentist or lawyer’s office, or just as easily be a local ad agency. If you have a physical address in a city and expect people to go there, you should get Local SEO covered for that location.
To most people getting ‘Local SEO covered’ looks easier said than done, so we put together a list of the Local SEO services that we QualDev Inc., provide our customers. You could use this list and the details within as a guide to understanding the importance of each Local SEO service.
Competition (Competitors) Analysis (Local or National)
Unless you are offering a groundbreaking new product or a niche-carving service, you are bound to have competitors who are snapping at your heels if not already ahead of you by miles. Whether you are a new entrant or an established business house, the task of garnering a respectable online market share in a crowded marketplace is a difficult task.
We carry out a thorough analysis of all keywords the competition use. We then apply necessary changes to help your website achieve better rankings on search-engine result pages for the same set of keywords. Our specialized process helps us understand the strategies your competitors employ. This in turn enables us to reposition your website’s SEO strategies, so that it scores over your competitors in search engine rankings.
Keyword and Marketplace Research (Local or National)
The first step when starting an online marketing campaign involves keyword research, to ensure that you target the correct terms necessary for directing your campaign to success. However, making sure you select the right keywords can be difficult, as you need to consider many factors simultaneously. With our keyword services, we help identify the right keywords for your business, so that the traffic directed to your website is relevant, resulting in more conversions.
Selecting the right keywords is not just a case of knowing which keywords are searched for the most and with the greatest volume but a case of finding those with the right intent, that will send paying customers to your website and improve your bottom line. With our keyword research service, we look at all the possible keywords in your industry to find those terms that will provide high numbers of qualified traffic in line with your business goals.
During this phase, we incorporate the keywords you selected into existing pages or new pages created on your website. Here we adjust keyword saturation and density (2-3%) to suit requirements that help achieve top 10 ranking. This process involves modifying and optimizing vital areas of your site’s source code, making and implementing several level adjustments to guarantee that your site is search engine friendly. We focus on important factors, like
– Keyword density, relevancy, synonyms and position
– Page markup key-phrase factors including syntactical accuracy, page code structure, title tags, meta tags, hyperlink tags and image alt tags
– H1/H2/H3 HTML Tags
– Canonical home page issues (Duplication of URL)
XML and HTML sitemaps: creation, implementation
XML and HTML sitemap files are simple files that contain information about important URLs on your website. The information stored in these files help search engine robots better spider your site. We create Geo XML sitemap, that includes your company details and link it to your live website as well as add the geo sitemap in Google webmaster tools; and HTML sitemaps that provide users with direct links to individual category and product pages on your websites.
Robots.txt: creation, implementation, optimization
The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web crawlers and other web robots from accessing all or parts of a website that are otherwise not publicly viewable. This ensures that users do not get links to irrelevant pages, like blank page or something that says you do not have permission to view from the search engine results they rely on. This type of experience can be frustrating and in all likelihood when you faced a similar situation, you clicked the back button on your web browser quite quickly.
With robots.txt optimization, we submit only important pages with actual information for indexing by search engines. Robots.txt creation and robots.txt optimization means that the important pages on your website have better chances to make it to the top of the search results page, while pages that should remain hidden do not eat into the ranking. When robots ‘crawl’ this file, they are informed and know exactly what to look at and what not to look at.
Add Rich snippets code for your business on the site
Snippets — the few lines of text that appears under every search result—are designed to give users a sense for what is on the page and why it is relevant to their query.
We use structured data testing tool to make sure that Google can read and extract your marked-up data to provide relevant information in snippets.
Google+ Local promotion
Social media provides opportunities to reach out to prospective customers and place your services and products within their reach. Google Plus leads the pack, according to GlobalWebIndex, 25% of worldwide internet users are now active on Google Plus. 97% of consumers search for local businesses online. This means that your business information needs to be readily available to all search engines. A Local Google Plus Page allows your customers to find your hours, address, phone number, all in one place. This information is displayed within a Google Search, so you want to make sure your information is accurate and up to date.
– We will create listing for your website on Google and verify it, to add or get local reviews
We create listing for your website on Google and generate or claim your existing Google+ Local (Google Place) page and optimize it with photos, videos, descriptions and more, creating quality content by combining ‘region’ and ‘keywords’ or ’key-phrases’ to use on your social profiles. Claiming your business profile on Google+ Local is a positive step to boost your visibility to get reviews. Having a positive rating can help to elevate your business in search results, especially on sites that allow visitors to sort businesses by the number of positive ratings. We share this information on other social media websites like flicker, Tumblr, MySpace, twitter, Facebook and Pinterest.
Local Business Listing (USA or other Countries)
Promoting your business in your own city, state or country is an important part of local SEO. These effects are very helpful as they provide prospective customers in your locality who are looking for the services and products you provide online, with information by advertising your business effectively.
Local Directory Submissions
Visibility is everything these days. This is especially true since roughly 90% of web searches are targeting local businesses. If you own a local business, it would be safe to say that the Internet and search engines would not know about your website unless you had quite a few local directory submissions. We create local classified and local directory submissions for your website on popular engines where we add or claim basic FREE listings, to generate good back links. The listings we create include vital information (contact information, link to your website, hours, payment options, email address, products, and services) of your website.
Premium (Paid) Directory Submissions
Premium web directory submission help provide businesses with a special mark. We prepare a list of most match directories to submit your website. We create and manage the list of directories manually with our expert team and use multi titles and descriptions to submit your site. We submit these listings steady, slowly and manually to prevent them from appearing as spam.
Other Activities that Bolster SEO efforts both Local and Organic
Local Press Releases
Press release still help companies get media coverage over blogs and podcasts and provide SEO benefits. Boosting your company’s visibility is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By implementing a press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage. Our content copywriters prepare press releases and distribute them on Local Press Release websites, providing information about the products or services you lunch.
Reputation Management & Social Media
We use a customized program we created to connect to and manage all your social media profiles from one portal. This helps to manage and monitor your reputation online and gauge the effect of the SEO efforts both Local and Organic. This also means we are able to steer our SEO efforts towards ensuring an increase positive reviews and ratings and in turn – in conversion rates on your website.
Reports help gauge the effect of the SEO efforts both Local and Organic by providing statistic and quantified results. These reports provide necessary data about work done on the website and help fine tune the SEO strategy while planning for further enhancements. We provide reports like Local Search Ranking Report, Local Directory Listing Report, Local Classified Ad Listing Report, Local Visitors Report, Local Traffic Report on a monthly basis.
Our team of SEO experts are experienced and in touch with latest trends and practices that popular search engines follow and look forward to every opportunity to prove that they deliver quality results with each project.